Analytics & AI consultant with 10 years of experience

Marketing analytics

Product analytics

SEO

Paid advertising

DevOps

Content strategy

Conversion analysis

Lifetime value

Custom LLM development

Dashboard building

M&A due diligence

Market Mix Modeling

Marketing analytics Product analytics SEO Paid advertising DevOps Content strategy Conversion analysis Lifetime value Custom LLM development Dashboard building M&A due diligence Market Mix Modeling

Core services

  • Transform complex data into intuitive visual representations that drive actionable insights and informed decision-making.

  • Leverage advanced analytics to understand user behavior, optimize product performance, and drive growth.

  • Utilize data-driven strategies to enhance marketing campaigns, improve customer engagement, and maximize ROI.

  • Guide your business through the integration of cutting-edge technologies to streamline operations, enhance customer experiences, and drive innovation.

  • Design and deploy tailored AI solutions that enhance operational efficiency and provide deep insights into your data.

Leading brands I’ve worked with

Recent projects

  • UHS •  Patient LTV

    Built a patient lifetime value dashboard in Tableau, using acquisition spend along with key patient conversion touchpoints across UHS' suite of digital properties.

  • Coldwell Banker • Digital product analytics

    Deployed Google Analytics conversion tags and created a Looker Studio dashboard to visualize the conversion funnel for Coldwell Banker's digital experience. Presented key insights to client senior leadership.

  • Grayscale • Advanced marketing analytics

    Partnered with the world’s largest crypto asset management company to transform their reporting infrastructure. Created an onmi-channel dashboard in Datorama to visualize acquisition data across marketing channels, as well as user engagement insights.

  • Ziff Davis • AI impact modeling

    Built a model to forecast the impact of Google's AI-powered search results on the traffic and revenue across Ziff Davis' portfolio of businesses. Case study can be found here:

    moz.com/blog/sge-impact-on-organic-traffic

  • Wet n Wild • Market Mix Modeling

    Quantified the impacts of regional marketing campaigns on sales. Determined the optimal marketing mix to exceed business goals through regression analysis.

Tech stack flexible

Visualization tools:

Looker Studio

Datorama

PowerBI

Tableau

Domo

Zoho

D3.js

React

Looker Studio Datorama PowerBI Tableau Domo Zoho D3.js React

Data sources/APIs:

Google Analytics 4

Adobe Analytics

Google Search Console

Facebook Ads Manager

Google Ads

SEMRush

Moz/STAT

Ahrefs

Optimizely

Hotjar

Google Analytics 4 Adobe Analytics Google Search Console Facebook Ads Manager Google Ads SEMRush Moz/STAT Ahrefs Optimizely Hotjar

Backend/ETL:

SQL

Python

Jupyter Notebooks

Jetbrains

Snowflake

Google Cloud

Azure

SQL Python Jupyter Notebooks Jetbrains Snowflake Google Cloud Azure

Get in touch.